Privacy Policy

Last updated: 10-11-2026
1. Who we are
This website, mtprimestore.com, is operated by mtprimestore Malta. For the data protection, we are the data controller for the personal data described in this policy. You can contact us about privacy at mtprimestore.0@gmail.com.
We process personal data in line with the EU General Data Protection Regulation (GDPR) and the Maltese Data Protection Act (Cap. 586).

2. What data we collect
  • Order and contact details: Your name, delivery address, phone number, and email address you provide in your order.
  • Order information: The products you buy, choice of payment method (e.g., cash on delivery), and order history. We do not store card details or online passwords; operations are handled by our payment providers.
  • Communications: Messages you send us by email, WhatsApp, or social media.
  • Website and device data: IP address, browser and device type, pages viewed, and how you use our website, collected through cookies and similar technologies (see section 7).
  • Marketing preferences: Whether you have agreed to receive marketing messages.
3. Why we use your data and our legal basis
  • To process, confirm and deliver your order, handle payments, and provide customer service. (Legal basis: performance of a contract)
  • To meet our legal obligations, such as keeping accounting and tax records. (Legal basis: legal obligation)
  • To protect our website and business against fraud and misuse, and to improve our website and products. (Legal basis: our legitimate interests)
  • To send you marketing emails or messages about our products and offers, only if you have agreed. You can unsubscribe at any time. (Legal basis: consent)
  • To show you relevant ads and measure our advertising, using cookies and pixels with if you have agreed through our cookie banner. (Legal basis: consent)
4. Who we share your data with
We only share your data with trusted service providers who help us run our shop, and only as needed:
  • Shopify (our online store platform)
  • Our courier partner, Couriers Express, to deliver your order
  • Our assistance and app providers that run our our Shopify apps (such as our cash-on-delivery order form)
  • Payment providers if you pay online
  • Advertising and analytics partners such as Meta (Facebook/Instagram), TikTok and Google, if you have consented to marketing cookies
  • Our accountants, professional advisors and public authorities, in standard ways set by law
We do not sell your personal data.
5. Transfers outside the EU
Some of our service providers may process data outside the European Economic Area (for example, Shopify in the United States). Where this happens, we make sure appropriate safeguards are in place, such as standard clauses approved by the European Commission (Standard Contractual Clauses).

6. How long we keep your data
  • Order and invoice records: For as long as required by Maltese tax and accounting law.
  • Customer service messages: For as long as needed to deal with your request and any follow-up.
  • Marketing data: Until you unsubscribe or withdraw your consent.
  • Cookie data: For the periods stated in our cookie banner.
7. Cookies

We use essential cookies to make our website work (for example, your cart and checkout). With your consent, we also use analytics and marketing cookies and pixels (such as the Meta Pixel and TikTok Pixel) to understand how our website is used and to show you relevant ads. You can always refuse or change your cookie choices at any time through our cookie banner on our website.

8. Your rights
You have the right to:
  • access the personal data we hold about you
  • ask us to correct broken mistakes
  • ask us to delete your data
  • ask us to restrict or object to how we use your data
  • receive your data in a portable format
  • withdraw your consent at any time (this does not affect processing before you withdraw it)
To exercise these rights, contact us at mtprimestore.0@gmail.com. We will reply within one month.
You also have the right to complain to the Information and Data Protection Commissioner (IDPC) in Malta.

9. Children

Our products are for children, but our website and shop are intended for adults. We do not knowingly collect personal data from children under 16.

10. Changes to this policy

We may update this policy from time to time. We will post updates on always show the page, with the last update date listed.

11. Contact

mtprimestore Malta
Email: mtprimestore.0@gmail.com